Standing out in today’s hyper-connected world is difficult. Luxury consumers are highly selective and drawn to personalized, compelling content. Lifestyle brands must create a distinct tone of voice and imagery to match. And publications need to churn out unique or trend-driven articles to stay relevant.
Jetset Content is here to help. We create content that attracts your desired audience, builds brand loyalty, and achieves your business goals.
Helping Lifestyle Brands Connect
with Luxury Consumers
Standing out in today’s hyper-connected world is difficult. Luxury consumers are highly selective and drawn to personalized, compelling content. Lifestyle brands must create a distinct tone of voice and imagery to match. And publications need to churn out unique or trend-driven articles to stay relevant.
Jetset Content is here to help. We create content that builds brand loyalty, attracts the desired audience, and achieves your business goals, however big or small they may be. Our process relies on research, strategy, creativity, edits, patience, and a sprinkle of magic in the mix. And we’re guessing you don’t have time for all that, which is why you’re here.
Trusted By & Seen In:
Hola, I’m Helen! I specialize in writing for brands in travel, lifestyle, interiors, and more. I never shy away from a punchy headline, love a strong call to action, and am known for balancing creativity with clarity. On a personal note, I love to travel, decorate with vintage finds, practice yoga, and eat gelato. My husband—the other half of Jetset Content—is a video and photo editor.
About
Liz Mazzei
“Helen has been an incredible asset to our team as we’ve launched and promoted several new destinations. Aero has a specific tone of voice, and Helen has the ability to provide evocative verbiage for all the varied content we produce. As a busy startup, we oftentimes assign her projects with little detail, and she spends time researching and asking the right questions to move the assignment along.”
Head of Marketing at Aero
Natasha Foo
"I worked with Helen at Stuart Weitzman, where we produced content across the brand's global touchpoints as a lean, two-person team. She is a great collaborator who always brought fresh ideas to the table and a speedy, diligent writer. A fast learner, she quickly adapted to the brand's style guide and conventions. Helen is driven, committed to the task at hand, and always ready to go the extra mile for any project big or small. It was truly a pleasure to work with her."
Deputy Editor at Stuart Weitzman
Arlyn Hernandez
“It was wonderful working with Helen at Apt2B. Before my maternity leave, she was promoted to manager. Helen stepped up gracefully into the role, producing inspiring brand content and helping to manage the marketing team in my absence. Overall, she’s a highly skilled writer with creative ideas and takes enormous pride in her work. Helen would be an asset to any brand or publication, and I could not recommend her more.”
Digital Media Specialist & Writer
James Bertoni
"It was a pleasure to work with Helen at S’well. She was always open to collaboration and after discussing ideas, would always have the knack of being able to wordsmith just the right verbiage for the medium. Another quality that stood out was the research she would do on a subject in order to have the appropriate background knowledge when writing. Consistently working well with cross-functional partners, Helen would be an asset to any team."
Art Director at Scott Brothers Global
