Helen spent two years at Apt2B, bringing the brand's playful yet modern style to life, highlighting bold furniture pieces and design trends to drive sales. She crafted copy for email campaigns, paid social ads, videos, and more. On the website, Helen’s strategic messaging enhanced product descriptions and category pages, making the shopping experience more dynamic and user-friendly. Her work ensured a cohesive voice across digital platforms, boosting conversions and solidifying Apt2B’s position as a go-to destination for stylish, accessible home furnishings.

Apt2B

website copy, email campaigns, paid social ads