At S’well, the designer hydration company, Helen provided deliverables for marketing, PR, engineering, and corporate sales. Her greatest achievement was creating S'well's new tone of voice alongside senior creatives to coincide with its first-ever global ad campaign. From product naming to email writing and packaging copy to seasonal campaigns, Helen worked hard to ensure S’well paired its eco-friendly messaging with plenty of joy and personality.

S’well

brand messaging, email campaigns, product naming